22 Effective Digital Marketing Tools 2018

22 Effective Digital Marketing Tools 2018

Digital Marketing has become an asset in this competitive business industry, therefore, profit minded folks of the industry never stop in their search for effective marketing tools that will complement the level of this industry’s capacity.

In this article, we will discuss the effective digital marketing tools that you’ll need. It doesn’t matter if you’re just starting your business or you want to increase your sales.

With effective digital marketing tools at your disposal, and a professional approach to your strategy, you will claim your rightful place in the competitive market, and reach your potential customers.

The digital marketing tools have been categorized according to their purpose of use:

Web Analytics

web analytics

Google Analytics

Google Analytics is a totally free digital marketing tool used to analyze the traffic of websites to details. It monitors the behavior of your audience and evaluates your digital advertising campaigns effectively. The tool knows the content that engages your website visitors the most.
Its major function is to

  1. Bring  the statistics on the parameters of your online presence together.
  2. Help you to estimate the total number of pages viewed by your website visitors
  3. Let you know how long they spent on your website
  4. Tell you the number of visitors you have
  5. Let you track the sources of your website traffic
  6. Help you Identify the most search engine queries that bring visitors to your website.


Kissmetrics is an effective digital marketing tool that is used to collect statistical data on the behavior of your website visitors. It creates a case study for each person visiting your website. Kissmetrics also analyzes the pages that were checked by your website visitors. With it you can know the product/services the visitor were interested in and the product they eventually bought or service they want.

The tool is very important for online store owners and marketers that will like to:

  • Study the growth of their sale
  • Come up with a strategy that will attract new customers.

Crazy Egg

Crazy Egg is a set of tools that let you track what website visitors do on specific website pages.  It analyzes and further improves their experience, which will eventually increase their engagement with the website. The major tool of these set is a ‘heat map’. It shows to details how the audience behaves on the site.

Crazy Egg’s metric system is designed for marketers to estimate the efficacy of landing pages, so that it can be improved upon if the need be. Heat map shows clicks on the areas that are not inactive on the website, providing valuable data that helps to get the best out of the website layout.

Search Engine Optimization (SEO)

SEO (Search Engine Optimzation)

Google Keyword Planner

Google Keyword Planner allows you to select keywords for contextual advertising and promotion. The tool displays search statistics for each keyword in no time. It selects keywords, taking into account factors like your region and selected language.

Google Keyword Planner has filters that stop negative keywords from showing on SERP(Search Engine Result Page). You get to see search statistics for phrases, average CPC (Cost Per Click) and level of competition for each keyword.


Moz is a systematic service that selects keywords, and recommends them for optimization. With MOZ you can track website rankings and compare it with competing sites. An interesting part of it is its technical audit function available for web developers. Also its ability to optimize search on maps is useful for companies selling products or services directly.


SEMrush platform allows you to conduct SEO (Search Engine Optimization) analysis of your very own website, and that of your competitors too. It also provides data on advertising activities, and approximate budget of third-party web resources. This great tool is used to monitor competitor’s backlinks and rankings too.

Screaming Frog

Screaming Frog as a tool is a crawler program for on-page SEO audit. To effectively find broken links, and checks meta tags, this tool is highly recommended. This software is accessible to owners of small web resources.

Social Media Marketing

Social Media Marketing (SMM)


HootSuite is a convenient social media marketing tool that let you manage your corporate accounts on Facebook, Twitter, LinkedIn, Google+, and so on. With HootSuite you can put your posts on schedule, get them published on all social media platforms of your choice, and closely follow the reaction of your followers on your social pages.

It can be used to:

  • Respond to comments more effectively
  • Get customers view about your business
  • Send your RSS feeds to your social media profiles automatically.

Sprout Social

Sprout Social is a popular social media marketing tool that helps to increase the performance of businesses on social networks. Some of its important features are:

  • Monitoring of competitors’ activity
  • CRM
  • Fully integrated publishing tools
  • Customers search by location/interests
  • Integrated analytics
  • Centralized reports
  • Advanced team tools
  • Help Desk
  • Contacts organizer
  • Engagement garnering features.


Sprinklr is an effective digital marketing tool that allows you to plan publications, and analyze statistics and reports. With Sprinklr you can

  • Monitor trending topics
  • Check the ROI(Return on Investment) of your SMM(Social Media Marketing) activities.

Sprinklr is widely used because of its ability to supports all social platforms.

Email Marketing

Email Marketing


MailChimp is a leading email marketing service with a very simple and intuitive interface. Over the years it has become a lot of people’s favorite because it allows you to send automated emails to your customers, run email campaigns more efficiently and manage as much as possible automated mailing lists.

This automated mail marketing tool also provides valuable statistics about email delivery, open rates, and click-through rates. With this you tend to analyze the effectiveness and profitability of your campaigns. MailChimp allows your email marketing campaigns to have different designs to cater to various types of audience.


ActiveCampaign is a comprehensive email marketing tool that has important features like:

  • CRM system with automation functions
  • Mailing lists management
  • Tools for SMS advertising.

This application can be used with an internet browser and third-party services like Google Analytics. ActiveCampaign works well for businesses dealing with e-commerce, advertising, and specialized corporate units (customer support departments, sales units, marketing units and so on), also for bloggers.


GetResponse works as an all-in-one solution for email marketing automation. It allows you to conduct webinars, create landing pages, improve “you to customer” interaction, and it has numerous settings for your email marketing campaigns, which in turn increases the efficiency of your business.
With GetResponse, you can achieve higher conversion rates with its very convenient email constructor and testing. This allows you to create landing pages from scratch and with existing templates.

Research and Content Planning

research and content management

Google Trends

Google Trends is a simple and easy to use tool/website, designed to analyze the popularity and reputation of search queries. This tool is one of the most effective digital marketing tools, to know how trendy a topic is. It is used to analyze the seasonality on your market, and it also makes understand what excites your customers at that time.  To succeed in advertising, your ability to react quickly to trends is very important, this will help you to be one step ahead all the time.


BuzzSumo is that powerful tool that helps search the Internet for contents based on search queries popularity rank of the content. Its advanced search engine searches for the most suitable content by topic. Its service lets you know what topics resonate well with your target audience, this will in turn help you choose the rightest path for creating your own content, as well as obtain valuable information about responses in social networks.


Reddit, called “the front page of the Internet” for a reason is one of the largest online communities that absorbs all the best content available throughout the web. It is a valuable website that draws content from its users. As numerous people worldwide share links to useful and engaging materials or create and publish their own content, other users discuss the topic in the comment box. The higher the content’s popularity, the higher its ranking

Digital Advertising

digital advertising

Google AdWords

Google AdWords offers a simple and convenient interface that provides numerous tools for creating effective advertisements digitally. It is a contextual advertising service by Google suitable for different scales of businesses, ranging from big giant holdings to very small firms.
With this technology you have the possibility to advertise directly on Google search results pages, and on Google partner websites. As a user, you can set a budget for a particular period of time and geographical limitations, you can also change keywords or content of the ad itself.
Google AdWords allows marketers to pay only for those customers who are actually interested in the product or service advertised.

Facebook Ads

Facebook Ads are important digital marketing, because the social media platform has a massive audience, and it knows their personal information ranging from gender to age to location to preferences and to interests. It lets you define your marketing goals, target audience, budget, format, and so on. So you can target your potential customers. It offers precise analytics tools that allow you to check the effectiveness of your paid campaigns and make the necessary amendments on the go.


This tool is a digital marketing service used to analyze the effectiveness of ads on Google AdWords and Facebook. The platform monitors contextual advertising and offers recommendations on the use of new keywords, alternative landing pages, and bid management.
After registering and connecting to your Google account, you can get free basic recommendations for improving your advertising campaigns on search engines and social networks, as well as increasing the visibility of landing pages.

Visual Design


Canva is a graphic design tool with a simple Drag & Drop interface and various ready-made layouts. With this tool, you can create professional presentations, covers, images for your accounts on social networks, advertising posters, leaflets, logos, postcards, banners, and invitations. Its stock library contains more than enough pictures, fonts, and graphic images.
The platform can be used by professional designers of virtual and printed materials, as well as freelancers, beginner artists, and private users for personal mailings and pages on social media.


Animoto is a service for creating videos that offers the functions of directing and editing. The software analyzes your music and photos to automatically create a video file. It is particularly useful for SMM (Social Media Marketing) specialists, to prepare promotional content for social networks, for marketers to create advertising videos and slideshows, and for business representatives to make promotional video clips.


Lander is a tool that allows you to create an unlimited number of landing pages. The editor has a simple Drag & Drop interface suitable for designing for businesses of any size. It is packed with customizable templates, and an easy to use design editor.