4 Best Practices to Promote Your Business on Social Media

Everyone is spending more time on social media so if you want to reach out to new prospects, go to where they are. Social media can be a very effective tool to reach new prospects and promote your business.

Here are 4 ways to promote your business on social media:

  • Use Twitter for updates and announcements about your latest accomplishments including press releases and press coverage
  • Use Facebook for competitions that could engage your target audiences – such as the development of a new innovation, or logo
  • Come up with useful content in your area of expertise. Create infographics, templates, tools, eBooks that could be promoted on all social channels
  • Engage in LinkedIn forums on topics that are relevant to your clients and in your areas of expertise

Using social media as a way to reach prospects could be the most cost-effective way for you to do so.

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