A Step-by-Step Guide to Creating a Social Media Strategy
Coming up with a solid strategy to guide your social media activities is essential given that without it, you could end up investing a lot of your time without seeing the return on your investment.
Here are the 6 steps to set up your social media strategy
Decide what are your primary objectives for your social media activities – are you going to use it for advertising, customer service, product sales or development, recruitment
Decide on the 2-5 best social media channels to reach your target audience and objectives
Set SMART goals for each channel that are in line with your objectives, such as expected response time to an interaction or expected number of leads
Come up with key engagement approaches that you can use to attract and engage your audience on each of the chosen channels
Book or Update your social media channels adding your brand elements such as the logo, about us section, attractive banner and links to your website
Develop a content marketing plan that includes the frequency and types of posts that would be rolled out on each channel and who from your team is responsible for making that happen
Setting up such a strategy can be done every 3-6 months after reviewing the results of the previous period and your actual results in comparison with your plan. It is important to have at least one person responsible for your social media presence whose role is in collecting the necessary elements from your team or external parties.