Establishing Your Website – The “Hub” of Your Digital Marketing Strategy
For most online businesses, digital marketing strategy starts with your website. This is home base. It’s where transactions take place – where people contact you to schedule services or where they come to buy products directly. Establishing your website these days seems easier than ever, but this space is rife with beginner mistakes.
One of the biggest and most common mistakes people make is building a brochure site instead of a website that’s oriented toward traffic generation and conversion.
“If you build it they will come” is most certainly not something that happens on the internet. Millions of websites have been built that did nothing of relevance before being abandoned by the site owner.
Building the site is only a very small first step. The real value comes from your ability to get high-quality, targeted traffic to the site and convert that traffic into leads or buyers.
Another common mistake is building on a closed-box platform that doesn’t scale.
Website builder sites like Wix and Squarespace are popular because of their promise of making things easy, but they have lots of downsides and limitations. For almost all cases, if you’re going to be building out a serious online marketing strategy, you want to build on the WordPress platform.
You also want to make sure that you choose a quality hosting company like SiteGround or WPEngine, install an SSL security certificate, and develop a site that’s mobile-friendly. If you still want ease of use for building and editing the site, I highly recommend the Divi Builder for WordPress