PPC Advertising

I talked earlier about content marketing and SEO with the goal of gaining strong placement in search engines like Google. Well, if you have money you can simply buy the best positions.

PPC stands for “pay per click.” You buy an ad spot based on specific keywords or demographics and pay every time someone clicks through to a specific page you want them to visit.

You can buy PPC ads on most of the major search engines as well as Facebook, Twitter, LinkedIn, etc. Facebook is a particularly popular place to run PPC ads because of Facebook’s highly advanced targeting options and ad types.

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