What Is Social Media Marketing?
Social media marketing (SEM) is the process whereby, traffic or attention is gained through social media sites.
The word “Social media” is a catch-all term for sites that provides different social actions. Over the years, many social media platforms have emerged, and people all over the world have been using them to connect with one another, promote their business or get trending information.
For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
How Are Search & Social Media Marketing Related?
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.