Social Media is being used by billions of individuals around the world and there are hundreds of applications and sites.
The top 5 Social Media Sites include:
Facebook: the largest network by far allows you to reach a very wide set of users that could be interesting for your business. It also has the most flexible and targeted advertising capabilities
LinkedIn: the largest professional network is very useful if you are selling to businesses or are in the services business yourself
Instagram: an efficient and easy way to promote images of your products or services. If you are into handmade or food items, it’s extremely effective
Twitter: useful if you are providing thought leadership or news services. It requires more effort to get a loyal following but can be very influential when you do
Pinterest: is also a great tool for businesses to promote products and services especially if you are targeting women buyers
There are many other social media networks that could be useful for a specific set of audience, such as Google+, Tumbler and many local language sites in countries around the world. Even if you are present on all these networks, as a small business, you would need to focus your efforts on the channels that can provide you with the best return on your time.